Wydawnictwo
Uniwersytetu Przyrodniczego w Poznaniu

The book contains the most important information concerning selected problems of seed marketing. In the general part, it presents basic terms and definitions in the branch, its history, seeds as goods, legal bases, their  price policy, distribution and promotion of seeds, strategies to manage seed companies and trade talks and negotiations. In the detailed part, it shows agriculture and seed industry of the 10 top in this branch countries in the world.  

Dr. Roman Hołubowicz, professor of agricultural sciences at the Department Plant Pathology, Seed Science and Technology, at Poznań University of Life Sciences, is the author of over 350 different publications in horticulture. For over 20 years, he has been co-operating with Polish and foreign seed companies.          

1. Seeds as goods
2. Market of seeds
3. Instruments and marketing environment
4. Legal bases of seed production and trade on the international level, in the EU and elsewhere
5. Seed trade in the EU and in the world
5.1. Introduction
5.2. Seed production in the EU and in the world
5.3. Seed production value in the world and domestic seed market value
5.4. Important changes in the top 20 global seed companies
5.5. Domination in the world of seed companies from the EU
5.6. The final remarks about the world seed market and industry
6. Plant production and seed sector in Poland
6.1. Plant production
6.2. Seed sector
7. Market of seeds in selected countries in the world
7.1. USA
7.1.1. Plant production
7.1.2. Seed sector
7.2. China
7.2.1. Plant production
7.2.2. Seed sector
7.3. France
7.3.1. Plant production
7.3.2. Seed sector
7.4. Brazil
7.4.1. Plant production
7.4.2. Seed sector
7.5. India
7.5.1. Plant production
7.5.2. Seed sector
7.6. Japan
7.6.1. Plant production
7.6.2. Seed sector
7.7. Germany
7.7.1. Plant production
7.7.2. Seed sector
7.8. Argentina
7.8.1. Plant production
7.8.2. Seed sector
7.9. Italy
7.9.1. Plant production
7.9.2. Seed sector
7.10. The Netherlands
7.10.1. Plant production
7.10.2. Seed sector
7.11. Russia
7.11.1. Plant production
7.11.2. Seed sector
8. The seed prices policy
9. Distribution of seeds
10. Promotion
11. Business talks and negotiations
12. Strategies to manage a seed company
13. The predicted trends and changes on the European Union seed market in the
years 2022–2032
14. Examples of promotional materials used in seed marketing
15. Annex
Annex 15.1.
Annex 15.2.
Annex 15.3.
Annex 15.4.
References